Growing Your Business with Video Marketing
Today, the competition among businesses is really tough. The market is crowded and so you need to connect with your target audience and rise above the others. In order to help you achieve various goals of your business, one great marketing tool is video production. There are many uses of video including brand awareness, building trust and authority, and to give those who are indecisive about your products or services an extra push for them to make a purchase. With an optimized video you can reach more of your target market since you SEO rankings can improve.
A lot of consumers today watch videos even before they buy a product. Below are tips that can help you make an effective video for your business.
You must know your niche. Before developing content, make sure you do some research. The tone and style of the video you will produce should be dictated by the type of business you are doing.
IF you want your videos to convert people to customers, then you should establish your expertise on the subject matter. Your videos should be able to tell compelling stories about your brand and to demonstrate empathy to the needs of your audience.
It only takes the first few seconds of your video to make the difference between capturing an audience and being glossed over and ignored. If a Facebook video is watched by a person who stays for at least 3 seconds, then he will go on to watch for at least 30 seconds, and this is shown by research.
A strong introduction sets the tone of the video. The personality of your brand and the culture of your company should be highlighted in the video. Individuals who are likeable and relatable that will represent your company should be featured. It has been shown by research that people buy from companies they have a positive emotional connection to.
You also benefit from making demo or training videos so that you audience can understand what your product is about and how it can help them. Focus on your product features but don’t leave out details about its practical applications and how it can improve their lives. How-to videos can attract new customers.
It is best to make a call to action after showing the video. Interested audience will definitely finish the video. Now you can direct them to a link where they can learn more or you can also show them how they can buy the product.
Video creation is easy with apps and software available today. There are also sites where you can find a professional marketing firm to help you make videos. In their website, you can read more about their video production services and its benefits to your business. Read more here to learn more.